Ethnographic stories are the heart of what we do. Ethnographies are accounts of people’s lives – based on shadowing, conversations, and using visual tools to draw out people’s preferences, aspirations, and motivations. We use ethnographies to understand ‘what is’ and generate ideas of ‘what could be.’

Read our growing set of stories. These  are stories that we’ve shared with the person, and received approval for publishing. Key names and details have been changed.

Meet Cindy

Meet Jack and Alice (text)

Meet Ari (text)

Meet Pat and Vanessa (video)